The automotive industry is on the cusp of a paradigm shift driven by the "software-defined vehicle" (SDV) revolution. This transformation goes beyond in-car entertainment systems, fundamentally impacting every aspect of vehicle design, development, and operation. From OEMs, Tier-1s and SOCs, rethinking hardware and software architecture to a complete overhaul of the supply chain, the SDV wave will reshape the entire automotive landscape.
This keynote address will delve into the far-reaching implications of SDVs. We'll explore the challenges faced by traditional automakers as they adapt to this software-centric future. We will unpack the transformation's scope, analyze challenges and opportunities, and provide guidance for stakeholders to thrive in the new SDV landscape. We will also see the exciting opportunities that are expected to emerge for new players like chipmakers, software suppliers, and internet companies.